I DON’T POUR MY SOUL INTO MY WORK. I POUR YOURS INTO IT.
I generate ideas that engage people, write copy that convinces people, and create content that people actually want to read.
The answer to the question, “have you done this”? is usually “yes.” See Skills for details.
I am lean (organizationally, not personally). Regular haircuts keep my overhead low. I have slightly more experience than I care to admit.
To see what I’ve done for others, scroll down.
To talk about what I can do for you, click here.
This campaign for an event management company focused not on their (excellent) service but on their audiences’ challenges. Let’s just say they’re a little overwhelmed. Concepts | Campaigns Design: Jim Williams
Writing profiles—really, life stories—of farriers for Mustad via my clients at Curious has been a joy. Its an honorable, challenging craft and the paths people have taken to it are fascinating. The client reports that this one story received 81,000 unique visitors and over 300,000 views. Storytelling | Content | Web Design: Sherwin Schwartzrock/Curious
I spent a few years as a contract writer for Cambria, the respected manufacturer of quartz surfaces, so I handled whatever came up on a given week, from their regular new products launches to a webinar announcement. Emails | Banner Ads | Home Page Takeovers | Case Studies Design: Cambria In-House See more Cambria work.
The quality of your healthcare shouldn’t depend on the quality of your wifi. Youreka has mastered the complexity of patient diagnostic interviews and made it available both online and off. Social Media Design: Youreka In House.
Trash Panda is software for PTOs and PTAs developed by people who’ve served in PTOs and PTAs. They turned their frustration into opportunity. Sales Collateral Design: Jim Williams
They say it’s hard to write ads for your own company. I say, not when the product was this good. Digital and Social Ads| Web | Blogs Design: Design Center In House
Rob Reul, the President of Isometric Solutions, is a man who loves what he does. So it was a pleasure helping him distill his client promise to four words—and conveying his enthusiasm for pioneers in his field, such Virginia Apgar. Taglines | Web | White Papers Design: Jim Williams
As one of the leading data and marketing partners for the automotive industry, Epsilon wanted to provide their reps with a sophisticated digital presentation. The UX—including copy—had to account for two readers and facilitate a conversation. App Design | UX Copy | Sales Collateral Design: Scott diGirolamo, Paul Novak
People start thinking about diabetes about ten minutes after they’re diagnosed. Our challenge was to get them to move that up a few years. Concepts | Advertising Design: Scott Gerber (“Odes”), Jim Williams ("Simple”)
The challenge was to engage non-custodial parents without shaming them by stating an emotional truth. TV Design/Agency: Kilter
The goal: get 19-year-old retail employees to study something without yelling at them first. Training Design: Scott Gerber