I DON’T POUR MY SOUL INTO MY WORK. I POUR YOURS INTO IT.

I generate ideas that engage people, write copy that convinces people, and create content that people actually want to read.

The answer to the question, “have you done this”? is usually “yes.” For those of you playing SEO bingo, that’s pretty much all forms of digital and legacy media including web, social, UX copy, video, TV, radio, DM, blogging, white papers, training, and presentations.

I have a particular focus on persuasive learning which combines powerful headlines, engaging interactions, and clear explanations.

To see what I’ve done for others, scroll down. Note: all b2b and employee communications are at least a year old.

To talk about what I can do for you, click here.

UX Copy | App Development

This app, designed for Home Depot’s in-home sales division, prompted our client to say, “You’ve given my people an extra hour a day with their families.” (The bottom row of images are screen grabs from the video which greeted customers when they completed their purchase — actual Home Depot employees assuring them, “We got this.”) Learn how we drove adoption here.

Product Launch | Home Page Take Over | CONSUMER

I spent a few years as a contract writer for Cambria so I handled whatever came up, from their regular new products launches to a webinar announcement. Find more of my work for Cambria here.

B2B Social Campaign | LinkedIn

A LinkedIn campaign (supported with blogging and conference appearances) was the best way to raise awareness of Youreka’s targeted innovations. Read the supporting blog post.

GLOBAL ALL-EMPLOYEE CAMPAIGN | Persuasive LEARNING

The challenge was to communicate the concept of Free Cash Flow to 86,000 employees in nine languages—and prompt action. We succeeded, with nearly 60% active participation. See more here.

PRESENTATION | UX | PROCESS DESIGN

Design Center had a remarkable process that led to exceptional user experiences. This presentation sought to capture that process. See more here.

Storytelling

Writing profiles—really, life stories—of farriers for Mustad via my clients at Curious has been a joy. A single story received 81,000 unique visitors and over 300,000 views.

Taglines | BranDING | Web | White Papers

Rob Reul, the President of Isometric Solutions, is a man who loves what he does. So it was a pleasure helping him distill his client promise to four words—and conveying his enthusiasm for pioneers in his field, such Virginia Apgar. Visit his site here, especially if you want thoughtfully designed research.

B2B Blogging | UX

As a writer and then Creative Director at Design Center, I wrote all of our content, capturing the thinking of a first-rate UX design team in blog posts and published pieces such as this.

DIRECT MAIL

My friend Jim Williams and I were asked to help out with the ongoing direct mail for ADT’s largest distributor. The piece on the right was their top performing piece that quarter.

Infographics | Articles | Thought Leadership

As consultants to mid-market businesses, Grant Thornton’s product is thought. It was satisfying to capture that thought in articles, infographics, and reports. You can view a recent industry report here.

TELEVISION

A good client, a good cause, a strong story that we could tell on a limited budget.