The short answer To “CAN I DO THIS?” Is “yes.” HERE’S THE LONG ANSWER.
I do ads, outdoor, apps, emails., point of sale, video, direct mail, web, white papers, social, sales support, experiential, and environmental. My strengths are powerful headlines, concepts informed by strategy and attuned to visuals, compelling sell copy, and clear explanations of complex material. But you can judge that for yourself.
Poster introducing an app to the Home Depot sales force.
COPY
Ads (Print, Digital) | Naming | Theming | UX Copy | Emails |Mixed Campaigns (Social, Digital, Experiential, Legacy) | Brochures and Sell Sheets | Outdoor | Social Media | Television and Video | Direct Mail | Point of Sale | Packaging Copy | Speechwriting
Campaign for a consulting company.
CONCEPTS
Headlines | Positioning | Concepting with designers | Discovery sessions with clients | UX discovery (interviews, profiles, experience mapping) | Creative Briefs | Branding with teams | Presentations | RFPs | On Site Project/Team Leadership
Digital learning asset for an international trading company.
CONTENT
Messaging | Training | Communications Audits | Venture Capital Pitches | Hub and Spoke Plans | Ongoing Content Generation (Blogs, Social Media, Articles, White Papers, Web Content, Newsletters, Books, Emails)