Medical Content Marketing Specialist Samples

YOUREKA MEDICAL SOFTWARE

A LinkedIn campaign (supported with blogging and conference appearances) was the best way to raise awareness of Youreka’s innovative approach to in-home and virtal patient visits. Read the supporting blog post.

ROCHE DIAGNOSTICS

To prepare a sales force to introduce an innovative new glucose meter into health systems, we created this animation, based on interviews with real Point of Care Coordinators. It walked the audience through the daily life of their customers, so they could better understand their challenges.

OTHER CONTENT MARKETING EXAMPLES

In both cases below, I worked with Subject Matter Experts to create compelling content about an esoteric subject.

DESIGN CENTER (APP DEVELOPMENT)

When I was the Creative Director at Design Center, I also served as their director of content — writing blog posts and web pages, placing articles in leading industry blogs, and creating their capabilities powerpoint.

GRANT THORNTON CONSULTING

I’ve been working with the consulting and accounting firm of Grant Thornton since 2018, writing about everything from changes in the tax code to the challenges of health care systems in an age of mergers.