Before we changed the conversation, we changed minds.

Video, Intro Copy: We’re changing the conversation around training. Grounded in customer needs, and refined by ongoing feedback, our new multi-modal approach promises to set Roche apart. The approach rests on a solid foundation. We made sure it was built on our strengths, aligned with our pillars, focused on our customers, and responsive to our field teams.  We conducted 120 in-depth interviews with key customers, Roche stakeholders, and a number of competitors. We also followed up with key sales and support personnel in the field.  And we continue to refine and improve our approach. Changing the Conversation is shaped by countless conversations. And that’s as it should be.

Video, Closing Copy: We aren’t just changing the conversation. We’re changing the game.